Referral Letters

What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 66% | 1,529 Views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? […]

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Why You’re Not Getting More Referrals

By Daryl Logullo | April 2, 2008 | Popularity: 75% | 665 Views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 100% | 1,799 Views

Want more business referrals for yourself? It's much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

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Referral Letter Sample

By Daryl Logullo | October 24, 2007 | Popularity: 75% | 4,823 Views

Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"

Ut oh. […]

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Guest Referral Seminar

By Daryl Logullo | October 18, 2007 | Popularity: 26% | 529 Views

Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."
The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed […]