Referral Ideas

Twisted Nature of Referral Marketing

By Daryl Logullo | August 7, 2008 | Popularity: 8% | 73 Views

"People are afraid that you might screw them… or their clients" — Daryl Logullo 
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you've just gotta… well, you've gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source's grey matter lives some pretty twisted conniptions.
Let me […]

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What Does This Referral Marketing Diagram Tell You?

By Daryl Logullo | May 27, 2008 | Popularity: 66% | 1,529 Views

I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:

What does it say about your current referrals? What about your referral marketing efforts? […]

Why You’re Not Getting More Referrals

By Daryl Logullo | April 2, 2008 | Popularity: 75% | 664 Views

What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.

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Want More Referrals? 2 Key Factors

By Daryl Logullo | March 14, 2008 | Popularity: 100% | 1,798 Views

Want more business referrals for yourself? It's much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…

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Referrals Come Faster, When…?

By Daryl Logullo | January 9, 2008 | Popularity: 92% | 1,302 Views

…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether […]

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