Psychology of Referrals

Referrals Come Faster, When…?

By Daryl Logullo | January 9, 2008 | Popularity: 73% | 1,678 views

…When you do what?
Follow-up with people? Stay in touch with others more regularly?
Send referrals to others so (you hope) they will (eventually) reciprocate with you?
Nope. None of these are the answers I am driving at with this lesson today.
The reality is that today–in 2008–people are overworked, busy, stressed and have a cram-packed agenda full of problems… whether [...]

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When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 59% | 1,037 views

I’m asked all the time: “How do you know if a referral is a quality referral versus it being a bad referral?” The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

Big Referral Marketing Mistake

By Daryl Logullo | December 10, 2007 | Popularity: 38% | 1,090 views

 Old-skool Fallacy: “Wait until you do good work for a person, then discuss referrals.”
Times have changed.
Today you need to understand why it’s in some else’s best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?
With client relationships–and attempting [...]

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Biggest Factor to More Referrals

By Daryl Logullo | November 14, 2007 | Popularity: 35% | 926 views

There is one common, single factor to generating more relationships and referrals from others, more consistently. And the people who grasp this concept, become phenomenal at generating enormous referrals.
Phenomenal at working less, earning more money, having more freedom in their lives. And phenomenal at having high quality prospects (referrals) seek them out.
So what is this [...]

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Importance of Referrals & Word of Mouth?

By Daryl Logullo | November 13, 2007 | Popularity: 19% | 869 views

If you're looking at your advertising or marketing as a means of 'pulling in' response to you, let's face it: the most believable form of contact will always be word-of-mouth referrals. No question.
Why?
Two factors related to referrals. Let me explain…

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