Psychology of Referrals

Referral Ideas: 3 Ways to Jumpstart Your Referrals – Part 1

By Daryl Logullo | February 5, 2009 | Popularity: 27% | 3,493 views

You can absolutely jumpstart your referrals and referral marketing efforts now. In fact, it’s one of the questions I’m getting asked the most, right now.
There’s a 3-step referral marketing approach I want to suggest that you try using. When you do, it’s very powerful in opening up new doors and conversations about introductions and referrals with others.

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Referral Fees Are Sorry Bribes – Part 2

By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,617 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.

Blame Yourself for No Referrals

By Daryl Logullo | January 8, 2009 | Popularity: 18% | 4,771 views

 
Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).
Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

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Referrals During Holidays

By Daryl Logullo | November 25, 2008 | Popularity: 18% | 2,294 views

Ran across the Automatic Referrals blog today (written by Bob David), who posted about networking during the holidays. Great point.
Sure it plays into referral marketing. But as David points out, socializing and building (referral) contacts.
Good reminder, especially now. 
There’s not a lot of (financial) professionals killing it now with their client referral flow, due to the markets.  Few are even discussing referrals with [...]

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Clients, Holidays & Referral Marketing

By Daryl Logullo | November 12, 2008 | Popularity: 18% | 2,368 views

Here are two special free reports that you’ll want to read and share with others. No gimmicks, no sign-up forms, no tricks. Just 100% deep, valuable content.
These reports are very valuable in that they can greatly help you with your referral marketing and client referral efforts. Worse case, they’ll jumpstart your thinking.

Report #1:  “Stellar Year-End Client Appreciation Ideas”
Report [...]

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