Introductions

‘L-C-E-P’: Easy Strategy for More Referral Conversations

By Daryl Logullo | January 21, 2010 | Popularity: 25% | 2,844 views

 
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your [...]

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Referral Marketing & Networking: In Your Marketing Plan?

By Daryl Logullo | January 18, 2010 | Popularity: 20% | 2,387 views

Referral marketing or networking: Which activity should you include in this year’s marketing plan? There’s obviously an yin-and-yang between the two.
But should you budget money to spend on your referrals or networking activities each month this year?
 
Should you even make each a formal marketing activity?
Obviously, most people know that networking and referrals go hand-in-hand. Referrals become a [...]

Free Report: ‘Stellar Year-End Client Appreciation Ideas’

By Daryl Logullo | November 11, 2009 | Popularity: 21% | 2,856 views

That time of the year again…. year-end, and holidays.
You want your clients to tell others about you. That’s the purpose of getting referrals and being introduced to others.
Before you stuff another boring Hallmark in the mail that’s going to hit the garbage can, check out a brand new report (FREE) I just created, “Stellar Year-End [...]

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Asking for Referrals: Does It Make You Uncomfortable?

By Daryl Logullo | May 30, 2009 | Popularity: 30% | 4,336 views

Why do you believe that asking for referrals is so hard to do?
After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

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Audio Lesson: How to Get Referrals In Slow Times

By Daryl Logullo | March 6, 2009 | Popularity: 29% | 2,144 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.
The strategy and steps you gotta take still apply.
Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.
But how do you turn the current drag you’re [...]

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