Author Archive

Referral Audio Lesson: GLUE Brings You More Client Referrals

By Daryl Logullo | March 11, 2010 | Popularity: 33% | 2,192 views

What does G.L.U.E. have to do with getting more referrals from clients and introductions.
Click below to hear this short audio lesson today, as I explain my referral acronym…
G.L.U.E.®
This advice will help you understand the process of generating more qualified, affluent referrals and introductions.
[Audio clip: view full post to listen]

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Growing Your Referrals = Networking

By Daryl Logullo | January 26, 2010 | Popularity: 28% | 2,564 views

 
 
Do referrals come when you network? Or does your ability to network help you increase your referrals.
Both, obviously.
It amazes me, though, how most professionals see each as a separate marketing task. I heard it said that if you want to learn how to ask for more referrals, just become a better networker. That’s true to [...]

‘L-C-E-P’: Easy Strategy for More Referral Conversations

By Daryl Logullo | January 21, 2010 | Popularity: 25% | 2,843 views

 
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your [...]

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Referral Marketing & Networking: In Your Marketing Plan?

By Daryl Logullo | January 18, 2010 | Popularity: 20% | 2,386 views

Referral marketing or networking: Which activity should you include in this year’s marketing plan? There’s obviously an yin-and-yang between the two.
But should you budget money to spend on your referrals or networking activities each month this year?
 
Should you even make each a formal marketing activity?
Obviously, most people know that networking and referrals go hand-in-hand. Referrals become a [...]

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Referrals & Words a Picture Cannot Say to Your Clients

By Daryl Logullo | January 11, 2010 | Popularity: 21% | 2,762 views

Today’s advice can help you with your referral generating activities and getting referrals from your existing clients and customers.
This includes getting referrals from strategic alliances (ex: CPAs, Attorneys, Investment Advisors, Realtors, Insurance Agents, Mtg. Brokers, etc.)
If your plan this year includes increasing your referral flow, don’t overlook the advice today.

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