Archive for January, 2009

Referral Fees Are Sorry Bribes – Part 2

By Daryl Logullo | January 22, 2009 | Popularity: 23% | 4,160 views

 Continued from Part 1 – Referral Fees Are Sorry Bribes
Last time, I was explaining that many people — when seeking to generate referrals — reason to themselves that if they offer a high enough bounty, others will get interested and that will create more referral flow for themselves.
That’s a myth.

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Referral Fees Are Sorry Bribes – Part 1

By Daryl Logullo | January 14, 2009 | Popularity: 18% | 2,894 views

It amazes me how most people use referral marketing and building referrals from their clients by offering them a (forced) incentive to get them to take action and refer business.
I suppose “forced,” is not really a good word because you can’t force someone to do something they don’t want to do, including sending you referrals.
And herein lies the [...]

Blame Yourself for No Referrals

By Daryl Logullo | January 8, 2009 | Popularity: 19% | 4,672 views

 
Ran across Ivan Misner’s comments on lack of referrals, and who’s to blame (Answer: You!).
Doesn’t matter, either, what types of client referrals you want: from exisiting clients, strategic alliances, or anyone else. Here’s why you need to understand this concept when it comes to your referral marketing.

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