Archive for August, 2008

Twisted Nature of Referral Marketing

By Daryl Logullo | August 7, 2008 | Popularity: 60% | 662 views

“People are afraid that you might screw them… or their clients” — Daryl Logullo 
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you’ve just gotta… well, you’ve gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source’s grey matter lives some pretty twisted conniptions.
Let me [...]

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