Archive for December, 2007

When Is a ‘Referral’ Not a Referral?

By Daryl Logullo | December 13, 2007 | Popularity: 75% | 737 Views

I'm asked all the time: "How do you know if a referral is a quality referral versus it being a bad referral?" The answer is pretty simple: From the involvement (or lack thereof) from the referral source. Plain and simple.
What do I mean when it comes to referral marketing?

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Big Referral Marketing Mistake

By Daryl Logullo | December 10, 2007 | Popularity: 48% | 849 Views

 Old-skool Fallacy: "Wait until you do good work for a person, then discuss referrals."
Times have changed.
Today you need to understand why it's in some else's best interest to refer you. In other words, what reasons are you giving a person why they should go out on a limb and recommend you to others?
With client relationships–and attempting […]