Archive for October, 2007

Create Friendships to Build Referrals

By Daryl Logullo | October 16, 2007 | Popularity: 9% | 241 views

I hate to say it, but most people in business today absolutely suck at building lasting business friendships (and referrals.) I have my theories about why… and one of the reasons I believe this to be true is that everyone has their nose to the proverbial grindstone.
Focusing on themselves. Hassling over their cramped daytimer. Just trying to please The [...]

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Using E-mail For Referrals

By Daryl Logullo | October 15, 2007 | Popularity: 10% | 274 views

AP had a story recently entitled, "Fridays Go From Casual to E-mail-Free." It partially read…
Overwhelmed by e-mail? Some professionals are fighting back by declaring e-mail-free Fridays - or by deleting their entire in-box. Today about 150 engineers at chipmaker Intel (INTC) will kick off "Zero E-mail Fridays." E-mail isn't forbidden, but everyone is encouraged to [...]

Referrals: What CPAs Really Want

By Daryl Logullo | October 12, 2007 | Popularity: 7% | 249 views

I was interviewed for the August 2007 cover story for Research Magazine, entitled "What Do CPAs Really Want?" The story was written by Ellen Uzelac, an intelligent editor who mentioned that she writes on this subject annually.
The story delved into two issues, all hinging on the article title: What Do CPAs Really Want?… in order to [...]

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Using Meetings For Referrals?

By Daryl Logullo | October 10, 2007 | Popularity: 8% | 229 views

Having conversations about referrals is intimidating to most people. But doing so, face-to-face in a meeting?
Wow. That's even more frightening to them.
My friend Miriam Lawrence, blogger for Automatic-Referrals.com, mentioned in a recent post "…referrals are about helping clients and the people they know." Miriam and I have talked about this issue on occasion, and I [...]

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Do Less: Get More Referrals… Huh?!

By Daryl Logullo | October 9, 2007 | Popularity: 6% | 217 views

Strange concept, if you think about it: Can doing less of something actually earn you more of what you really want?
Take referrals and introductions, for example.
Traditional wisdom in marketing says that the more you do, the more of a household name may become, the more well known you'll be, and eventually… the more business you'll [...]

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