Archive for October, 2007

Referral Letter Sample

By Daryl Logullo | October 24, 2007 | Popularity: 75% | 4,823 Views

Situation: A great client or customer calls you with some good news: They want to refer someone to you.
Then all of a sudden, they say something like…
"Do you have some sort of letter or something that I can mail to these people I'm thinking about? It would make it a lot easier on me…"

Ut oh. […]

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Bad Word-of-Mouth

By Daryl Logullo | October 22, 2007 | Popularity: 13% | 438 Views

I shouldn't have been all that surprised by the headline today, "New York Cabbies Stage Strike Over Credit Card Machines." But I still read it with great interest.
Why?
Because I'm a lifetime student of referrals and word-of-mouth.
Granted, the average cab driver in New York probably doesn't care a whole heckuva lot about word-of-mouth or referrals. Probably ain't even thinkin' […]

3 Referral Questions

By Daryl Logullo | October 19, 2007 | Popularity: 17% | 366 Views

Here are three (3!) major referral questions you need to answer. Study them closely. Because I promise you the other person is thinking them about you.
If you ever expect anyone to send you referrals consistently, you darn-well better make sure you can answer these–either directly, or through subtle communication.
These 3 questions are critically important to Strategic […]

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Guest Referral Seminar

By Daryl Logullo | October 18, 2007 | Popularity: 26% | 529 Views

Today I'll be speaking to several hundred paid members (I'm told) of MarketingProfs.com. I've been invited to present a 90-minute online seminar (phone and PPT based) entitled, "How To Build a Consistent Pipeline of Customer Referrals."
The editors of Marketing Profs came up with that title, and it's something that I can talk about with my eyes closed […]

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Word-of-Mouth = #1 Marketing Method

By Daryl Logullo | October 17, 2007 | Popularity: 10% | 207 Views

I saw a recent Nielsen Study that polled 25,000+ people around the world on marketing methods. It's making it's way around the web even as I write this. In fact, Ben McConnell and Jackie Huba over at the blog Church of the Customer have the full details (photo on left).
Pay particular attention to the clips Ben placed […]

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