How to Host Your Own CPE Workshops & Build Referrals

by Daryl Logullo | June 25, 2009 | Popularity: 4% | 93 views

One question I’m asked a lot is…

“How do I host my own Continuing Ed Workshops–award CPE credits–and get CPAs, or others to attend?”

Very good question, and it’s easier than you might think with the right direction.

I talk about this in depth in my new CPE Workshop Guidebook.

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Asking for Referrals: Does It Make You Uncomfortable?

by Daryl Logullo | May 30, 2009 | Popularity: 8% | 356 views

Why do you believe that asking for referrals is so hard to do?

After all, word of mouth is the most effective form of advertising, so why do we often jeopardize our own efforts by hesitating to talk about referrals? The answer?

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Strategy: How to Get Referrals During a Recession

by Daryl Logullo | April 29, 2009 | Popularity: 17% | 931 views

Yesterday, leading online financial web site Horsesmouth.com featured my referral marketing advice in an article they ran, entitled, ”A 4-Step Post-Crash Referral Comeback Strategy.” (A more accurate title would have been, “How To Get Referrals During a Recession.” )

I was asked to give referral marketing advice to financial advisors– many whom have been kicked in the teeth by the financial markets and their clients. 

And regardless of your industry, there are many good nuggets of referral advice in this article that you can apply to your own biz.

Read the entire article below.

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Referral Marketing Equation for Success

by Daryl Logullo | March 31, 2009 | Popularity: 21% | 868 views

I’m heading to Augusta for this year’s Masters Tournament (my second).  Before I split, I’ve posted some referral marketing diagrams I’d like for you to carefully consider.

They’ll quickly tell you whether you will enjoy great success with your referral marketing efforts or… get the same ol’ results in your business that you’ve been experiencing.

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Audio Lesson: How to Get Referrals In Slow Times

by Daryl Logullo | March 6, 2009 | Popularity: 28% | 693 views

I’ve explained how to get referrals during tough times before–a sagging economy, declining customer base, lack of interest in your products/services, small lead flow–whichever, whatever.

The strategy and steps you gotta take still apply.

Plus, it’s somewhat of a universal subject related to referral marketing: There’s always gonna be cyclical times in business.

But how do you turn the current drag you’re seeing into a lot of new introductions for yourself?

Is it possible to even take the downturn and leverage it into new referrals??

Yes. And it’s easier than you think… with some slight focus.

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