Referral Marketing Diagram: The Answer
By Daryl Logullo | July 16, 2008 | Popularity: 17% | 251 Views
Thanks to everyone who offered an answer to my referral marketing diagram post. A few people won a copy of my book, "Maximum Referrals" for getting close to the correct answer. (No one nailed the answer).
In all, there were some good observations (but no definitive winner).
Going through each of them, seems the common theme was… referrals and relationships are interconnected.
No doubt. That's true. But it's not what I was driving at with the diagram. As I said, the picture revealed much more.
I'm quite surprised someone didn't figure it out. So… here's the CORRECT answer…
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Twisted Nature of Referral Marketing
By Daryl Logullo | August 7, 2008 | Popularity: 8% | 73 Views
"People are afraid that you might screw them… or their clients" — Daryl Logullo
Sometimes to understand referrals, referral marketing, client referrals (and business referral relationships in general), you've just gotta… well, you've gotta look at… the sick confines of people and their human psyche.
Because deep in that referral source's grey matter lives some pretty twisted conniptions.
Let me explain.
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What Does This Referral Marketing Diagram Tell You?
By Daryl Logullo | May 27, 2008 | Popularity: 66% | 1,529 Views
I would like you to study this diagram I just created, very carefully. (click it). Because in my view, after 20 years of experience with referral marketing, it details nearly every possible referral resource now available to a person.
Tell me what it says to you:
What does it say about your current referrals? What about your referral marketing efforts? I have my own opinions, (obviously because I created this diagram). But I'd like to hear what this diagram says to you.
In fact, the person who posts the best answer (in my view) wins the following…
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Free Tool: The Referral Multiplier (sm) Uncovers Hidden Referrals
Discover where referral opportunities are now hiding, and how to turn them
into new clients. Click for more>>
Why You’re Not Getting More Referrals
By Daryl Logullo | April 2, 2008 | Popularity: 75% | 665 Views
What keeps most people from getting all the referrals they want and deserve? There are really two things. First, being passive about the referral marketing process, rather than active; and secondly, procrastination. Let me talk about the latter for a moment.
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Free Audio Lesson: How To Increase Your Client Referrals
Do you know the 'Concept of D-V'? Learn why you are not getting all the
referrals you want and deserve. Click here to listen>>
Want More Referrals? 2 Key Factors
By Daryl Logullo | March 14, 2008 | Popularity: 100% | 1,799 Views
Want more business referrals for yourself? It's much easier than you are currently making it.
The problem is that most people tend to overlook very obvious tools at their disposal that can create positive word-of-mouth influence for themselves, and encourage regular referrals.
Here are two factors I can think of think of right now…
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